There are as many job titles for those of us who work in social media as there are users. And this number is growing every day! Such people may refer to themselves as "Social Media Managers," "The Person in charge of Social Media for X-Brand," or "Community Managers," but all these positions have a lot in common.
Social media management is a new and exciting field, but it can be difficult to know what qualities to look for in a successful candidate. Here are some things to keep in mind when you're hiring someone for this fast-paced and ever-changing position.
In general, you want your social media manager to be the voice of your brand (and often also the face). This is someone who represents the identity of your firm and frequently speaks on behalf of the company. As a result, the candidate must reflect your company's overall principles and goals, rather than simply comprehending and agreeing with them.
Below are 10 tropes that we feel that people need to follow to be successful while managing social media for a brand:
1. Don’t call yourself an expert or guru: When we feel too self-assured about our skills, it can come across as arrogant or inappropriate to our audience. It has been said many times that overconfidence prevents people from asking questions in unclear situations - which leads them to ignorance instead of understanding the things that can be easily explained! So, if one's online bio says they are a "guru” or an “expert” in any field of marketing, then make sure to take a step back as these words may inspire more ego than confidence.
2. Be friendly and responsive: Being a social media manager entails being able to speak with people of all walks of life, fueled by the energy of their stories and your own charisma. You should pay attention to detail and be timely in responses to comments and questions. In addition, you should enjoy discussing a wide range of topics.
3. Have a thick skin: It's difficult to achieve success in social business, is it not? It's tough, it takes time, and it isn't at all about puppies and sunshine (and anyone who claims it is like that is clearly not being totally honest with themselves). It is inevitable that amateurs make mistakes. They may send out a tweet on brand's account when it should be personal, or sign into a device with another user name without realizing what happened. However, being a good manager means approaching such mistakes, just as any other kind of emergency, with calmness and confidence. Good managers tend to stay realistic, taking a cautious approach at the outset in order to maintain expectations under control.
4. Be passionate: Although their specific passions always differ, social media professionals need to be able to connect with their community's interests. They should also enjoy using social media for both personal and professional purposes — it should come naturally to them. If you want others to get excited about your brand, then your staff members must be just as passionate. After all, excitement is contagious!
5. Invest in analytical skills: Social Media is a necessary tool in today's marketing mix, but it can’t substitute everything. A good social manager knows that you can never rely on just one element - you need to continuously examine what parts of your plan are working well with each other and include them in future strategies. One’s online reputation needs constant monitoring and tweaking if needed: don’t forget about those old-fashioned tactics like advertising strategies and branding exercises.
6. Always keep learning: Good social media manager is on top of what people are talking about - reading blogs, subscribing to feeds and learning every possible thing about technology. That helps to stay up-to-date on the tools available for different brands, as well as on trends in online communication, so that if something new arises you will be one step ahead! Social Media is a constantly changing industry, but community managers have to be patient and know when something is worth their time. They also need self-awareness, because sometimes we go after shiny new things instead of staying true to our fields, which can lead us down unexpected but promising paths, so make sure to take some risks every once in a while!
7. Have clear motives: Internet is an ever-changing landscape, and that presents an opportunity for anyone to become a social media consultant. It doesn't take much in terms of experience or training; everything you might possibly need seems to be easily found on YouTube!
This also means that it's easier than ever to become an internet celebrity. Some people are pretty upfront about their goal of becoming a social media influencer; however, there is always the risk that you will be disappointed from working with them. I recommend finding someone who truly has interest in YOU rather than just using you as another way to get recognition others.
8. Become an insomniac: It’s mostly a joke, but not really. Social media management requires more than a 9-5 commitment. But just because social media never sleeps doesn't mean you can't either. You need to be able to manage your time better than most people in order to succeed. Can it be intrusive into our lives at times? Perhaps, but I think it’s all a matter of perspective.
9. Understand how people think: In terms of social media success, relevant connections with others must be established, which can be done by knowing people's hearts before their minds - as opposed to what most managers do.
10. Stay positive: No matter how tough things get, it’s important to keep your eyes on the prize – that will help you get through challenging times, and also just might make you some friends along the way! After all, it’s always easier to be likeable, rather than a harsh shut-in.
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