A Look at How Much Influencers Earn

31.08.2023

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A Look at How Much Influencers Earn

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Ways to Earn and PricingWhat Does it Cost to Advertise with Influencers?Influencer PricingOther Ways Influencers Make MoneyLooking to Boost Your Brand Through Influencers?

People have long recognized that the role of an "influencer" isn't merely a pastime or something to do when you're bored; it's a legitimate profession capable of generating substantial income. Nearly all influencers have set advertising rates for their Stories, posts, and Reels. But is the number of followers the only factor that determines these rates? Let's delve into this and compare the earnings of micro and macro influencers.

Ways to Earn and Pricing

1. Feed Posts: Arguably the most prevalent form of advertising on Instagram, influencers make money by posting content that promotes various products and services. The rates for a single sponsored post can range anywhere from $6 to a staggering $360,000.

2. Stories:These are brief videos or images only viewable for 24 hours after being uploaded. Typically, advertising through Stories is more budget-friendly compared to traditional posts. On average, an influencer may charge 1.5 to 2 times less for a Story than a regular post. This price difference is twofold: Stories are a more "real-time" format that can be quickly produced, and they often require less preparatory work like scripting, detailed descriptions, or elaborate backgrounds. Additionally, Stories are generally viewed by only the influencer's most active and committed followers within a 24-hour window, which translates to lesser reach and a lower price point.

To better grasp the pricing strategies among influencers, one might consult platforms like Instajet.io. This influencer marketing platform serves as an intermediary between advertisers and influencers. It allows brands to expand their reach, heighten their visibility, and attract new audiences and customers, while influencers can monetize their content by posting recommendations for various products and services.