Influencer marketing is one of the most effective promotional tools for businesses on Instagram. Working with the right influencer can help you gain a lot of new followers, increase engagement, and drive sales. In this article, we'll cover how to search for influencers manually, provide an overview of automatic aggregators with large databases, and outline the rules you should follow when working with influencers.
How to choose influencers for advertising in Instagram
You can search for influencers for advertising integrations on your own, or you can turn to special services. The first option takes more time, but is free. However, with the second option, you can find an influencer in 5 minutes, but you have to pay. Let's find out how these 2 methods work.
Manually
1. Analysis of followers
To analyze the followers of a competitor or your own audience, simply visit the competitor's profile and look for the commenters. Take note of who these commenters follow, as they may also be interested in your product or service. This method has the advantage of targeting people who are already familiar with the product and its features, making it easier to convince them to buy.
If you need to quickly find a large number of influencers, or if the niche is too narrow, you can analyze the top influencers' subscriptions. Influencers in a specific field are often connected with other experts in that topic, so this can be a great way to identify potential collaborators.
2. Search by suggestions
Instagram algorithms suggest similar accounts by topic. To get a selection, you first need to subscribe to the profile you are interested in, or click on the + button with the person on the right “suggested for you”.
3. Hashtags
To search by hashtags, click on the magnifying glass in the bottom menu bar, type in search, e.g. "recipes" and select "tags" at the top. Next, you open the posts or reels, choose the ones with high activity, go to the profile, and check the influencer's reach and followers. Analyze if he or she meets the requirements.
4. Search in recommendations
To find the influencers you want to work with, you can check out the recommendations in the main feed or global feed. To do this, simply click on the search button at the bottom of your screen and browse through the suggested accounts. These accounts are likely to be similar to ones you've liked, followed, or saved before. However, keep in mind that this method may not be suitable if you're looking for influencers in a different niche.
To keep your list of influencers organized, you can save them in different folders. To do this, open the post and click on the "Bookmark" button located in the bottom right corner. Then, select "New selection" from the drop-down menu and give the selection a name, such as "Food influencers".
5. Search by location
A method for local brands whose target audience is in a certain region. To do this, identify a city, such as London, and then a popular attraction such as London Eye. Search for this location in a general search, select "Places", and then the suggested geo-metric. Then click on the account names to check the influencer.
6. Keyword search
This method is similar to the hashtag search, but instead of searching by tags, we search by keyword. The principle remains the same: simply click on the search button at the bottom of your screen, type in a keyword such as "ballet," "ballerina," or "pointe shoes," and select the "Accounts" button. This makes it easy to find influencers with clear professions, such as social media managers, carpenters, or nail technicians.
Using the service Instajet.io
Another way to find influencers for advertising - influencers’ end-to-end platforms. Instajet.io is a service, where you can find influencers for a precise query. Let's look closer into the service and understand how to work with it.
Step 1: Registration. You need to enter email, password, additional means for communication and agree to the terms and conditions of the platform.
Step 2: Choose an influencer in the catalog. You can search for an influencer by category. Instajet.io has more than 20 of them: from beauty, business and handicrafts to cryptocurrency, choreography and esoterics. You can also choose by geography - country and city.
Step 3: Choose your audience. The influencer can be filtered by their audience: from which country, city, gender, and age followers. It is convenient if you want to find a local influencer, for example, from Madrid.
Step 4: Analysis of results. Instajet.io allows users to analyze immediately the necessary information about each account: followers, reach, cost. Detailed statistics are also available: breakdown by cities and age groups.
Step 5: Select suitable influencers and add them to your cart or to your favorites.
Step 6: When you open your cart, you will see the selected influencers. If you click on the avatar, detailed information about the blog will appear. Here you can also see the influencer's rating and the reviews that have been left of the past collaborations. Once an influencer has been selected, all that remains is to discuss the terms of ad placement.
Step 7: Top up your balance. In order to pay for an advertisement you have to top up your balance in the left top corner. Individuals and legal entities can deposit money by Visa, MasterCard or via e-wallets.
Step 8: Create an application. The application specifies the details of the advertisement: keywords, task itself and links to advertised products.
Step 9: Publication and report. Within the specified time frame, the influencer publishes the advertisement and sends statistics on the integration.
Recommendations for cooperation with influencers
Analyze the account
You need to know your target audience. Analyze how active influencer’s followers are, answer yourself to the question: does the quantity and quality of the content an influencer produces satisfy me? Is the reputation of an influencer compatible with my brand's?
Write a request
The first request in Direct should have as much useful information as possible. Often large Influencers have an advertising manager, if his or her contact is given in the header of the profile, you should write to the manager directly.
In the message say hello, introduce yourself, briefly talk about the product and share why you decided to contact the influencer for advertising. Here's what's worth mentioning in detail:
- What kind of business/account you represent, what kind of offer you have.
- What advertising format you want to see: post, stories or reels, what should and shouldn't be included in the integration.
- The type of payment format: barter, cross-promotion, commerce or partnership.
- If the influencer or the manager agrees to the advertisement, then discuss the details of the desirable result and the timing of publication.
Create a clear task for an advertisement
When working with influencers, there are typically two options for content creation. The first is to provide the influencer with specific requirements for the content they'll create. The second option is to allow the influencer to make an author's interpretation of the content in their own style. If you have precise requirements and don't want the influencer to be too creative, it's important to provide them with a detailed task that takes into account various details such as:
- Colors of video/photo
- Type of audio
- Wording
- Background
- Aims and objectives of the publication
- Mandatory elements: hashtags, keywords, mention of the brand, link to the website
- Date and time of publication
- Amount of content.
Don’t forget to agree on the integration before the influencer publishes it. Simply ask him or her to send the creatives a few days before the publication, so that it can be quickly corrected or repositioned if needed. You could also include references, so it is easier for an influencer to understand your idea.
Read stats
Measuring the effectiveness of your advertising campaign is crucial. To do this, it's important to define the key performance indicators (KPIs) in advance and track them throughout the campaign. Here are some examples:
- If your goal is to drive traffic to a website, it's worth providing the influencer with a link that includes a UTM tag to track the number of conversions and orders.
- If your goal is to increase the number of subscribers to another account, the performance criterion is the number and activity of new users. This data will need to be recorded manually by tracking the numbers before and after the ads are released.
- Another effective way to measure the success of your campaign is to issue individual promo codes. This allows you to track the number of sales generated by each influencer and assess their impact on your overall revenue.
Develop different strategies for each influencer
A one-size-fits-all pitch for different products or influencers won't work. You need to communicate closely with the influencer to find the format that gives the highest conversion rate with a specific audience.
Summing up
In 2023, promotional integrations with influencers remain an effective way to promote your brand on Instagram. To find the right influencers, it's recommended to use automated services like Instajet.io. However, it's important to also check the quality of the influencers' audience, prepare clear terms of reference, and track statistics for each advertising campaign to fully understand the effectiveness of your collaboration.
Any questions left?
We are Instajet.io - a service that helps advertisers find their audience through integrations with bloggers, handpicked by our team. All you need to do is to register on our website, and start picking influencers that fit your brand - hundreds of them in one place, eager for cooperation!
Follow our Telegram channel. Here you will find many useful materials for your ad campaigns and promo codes for your integrations. Otherwise, you can also contact us via the form on the website or via our email info@instajet.io. Our support team will be happy to help you!
