To develop an Instagram account, you need to create content, work on promotion and look for opportunities for advertising integrations. Combining all this is difficult. Therefore, influencers need professionals who will take over communication with brand representatives and help monetize the account. But the search for advertisers is not all that an influencer's manager does. Let’s explore what is included in the duties of the manager. We will also share a useful service for those who already work as an influencer’s manager.
What does an influencer’s manager do
With the development of Instagram, influencer marketing appeared together with the promotion of goods, services and brands with the help of influencers (opinion leaders). Each influencer is an opinion leader for his or her audience because they trust their recommendations. Therefore, brands are interested in placing ads on the pages of influencers.
In order to concentrate on creativity and not be distracted by routine work, influencers hire managers. In each case, the set of responsibilities is unique and variable. Influencers' managers are usually responsible for communication with the audience and potential advertisers, and can be personal assistants or/and secretary at the same time. In rare cases, they can also be involved in promotion. In other words, an influencer’s manager is his or her official representative. So, in sum, these are the tasks of an influencer’s manager.
- Attracts advertisers. Collaborations allow you to monetize your Instagram account. The manager communicates with potential customers, looks for advertisers, responds to incoming offers etc.
- Communicates with followers. Popular influencers cannot independently respond to a huge number of messages and comments. The manager helps to keep up with the communication with the audience.
- Participates in the creation of a personal brand. An influencer’s manager works not only on the promotion of the page in the social networks, but also on the recognition of the influencer. Manager helps to maintain the influencer’s reputation among the target audience.
- Organizes the workflow. An influencer’s manager solves organizational issues, such as booking of tickets and hotels, arranging appointments, and maintaining primary documentation.
The competencies of an influencer’s manager are at the intersection of marketing, PR, sales and analytics. To successfully succeed in the profession, you will need knowledge and skills from various fields.
Skills of an influencer's manager
- Strategic thinking. A manager has to set clear, measurable goals and think through a plan to achieve them.
- Negotiations’ pro. It is important to communicate well with advertisers and sign contracts on favorable terms.
- Trendy. A manager should study the interests of the audience and choose the relevant up-to-date formats of advertising content.
- SMM professional. It is crucial to understand in detail how social media promotion works.
- Analytical thinking. Tracking the audience activity indicators and the effectiveness of advertising publications is important to evaluate the monetization strategy.
- In-depth knowledge of photo and video editors. The manager usually does not participate in the creation of the content, but should know how to manage the layouts for advertising integrations.
How to become an influencer's manager
It will be easier to enter this profession for those who already work in PR, marketing or SMM. Others have to learn from scratch certain skills and spend more time on preparing. You can study on online educational platforms or on author's programs from independent experts. After that, you need to complete an internship. Many educational platforms offer employment assistance and programs for interns after the course completion. You can also find an internship yourself by sending CVs to agencies, searching on specialized websites or offering your services to familiar influencers.
During the internship, you will have your first clients, and will be able to start creating a portfolio. At the beginning, make a small self-presentation. Next, tell where you completed an internship, what were you responsible for and which results you achieved.
How to find a job as an influencers’ manager
- Send portfolios to opinion leaders. You can start with micro-influencers. Make a selection of accounts with approximately 2,000 to 50,000 followers and send them your portfolio. Make sure to write a cover letter, in which you explain why you want to work with an influencer.
- Monitor sites with vacancies and LinkedIN. Influencers rarely use such resources, but you should not completely disregard them.
How an influencers’ manager can use Instajet.io
To successfully monetize an Instagram account, a manager needs to find advertisers. In this section we will talk about a service that will help to create a constant stream of collaborations with advertisers.
The service Instajet.io is an online platform where influencers and advertisers can find each other. All the processes on the platform are automated, so the manager does not have to negotiate prices personally with each advertiser. It is enough to register an account and respond to advertisers’ suggestions. Here is a description of the process of work with the platform.
1. Add an Instagram account to the catalog. Start registration on the main page.
2. Fill in the detailed account information and add a link to Instagram.
3. Upload audience statistics for the last 7 days.
6. Choose the integration format. An influencer can independently create Stories about advertiser' products or post ready-made layouts. Specify the cost of publications and the discount for repetitive collaborations.
6. Wait for the page to be approved. All accounts are manually verified within 24 hours.
7. Receive orders and publish integrations. After the moderation is completed, the influencer's account will be added to the catalog, and offers from advertisers will arrive.
8. Place integrations in Stories according to the brief.
8. Withdraw the remuneration. After the publication, the payment will be transferred to the balance, and you will be able to withdraw money to a card or an individual entrepreneur's account. When withdrawing funds, the self–employed influencer pays a commission of only 1%, whereas an individual pays 15%.
Why influencers' managers choose Instajet.io
- Payment guarantee. The service protects influencers from dishonest advertisers by a "secure transaction". If the integration is published according to the brief, the money will be transferred to the influencer’s account.
- No legal difficulties. There is no need to sign contracts with brands and deal with documents. Advertisers and influencers work according to already existing rules of the service.
- Additional reach. Collaborations with popular brands help to increase the reach and engagement of the audience.
- Feedback from customers. Instajet.io allows advertisers to leave ratings and comments on the pages of influencers. Positive reviews strengthen the influencer's reputation and help to get more collaborations.
- Constant cooperation with advertisers. The platform helps customers and influencers to build relationships on a regular basis. Advertisers add influencers to their “Favorites” in order to create personalized tasks for them in the future. From the other side, influencers can offer discounts on repeated publications, so that advertisers return.
Summing up
An influencer's manager is a personal assistant to an opinion leader. He or she takes over communication with the audience and advertisers, solves organizational issues, and deals with documents. The main task of the manager is to remove routine work from the influencer, so that he or she can focus on creativity.
Finding honest advertisers is one of the main tasks of a manager. Native Integrations Exchange platform Instajet.io helps managers to save time and create a constant flow of advertising collaborations. Simply add an Instagram account to the open catalog, publish integrations and earn more money.
Any questions left?
We are Instajet.io - a service that helps advertisers find their audience through integrations with bloggers, handpicked by our team. All you need to do is to register on ourwebsite, and start picking influencers that fit your brand - hundreds of them in one place, eager for cooperation!
Follow our Telegram channel. Here you will find many useful materials for your ad campaigns and promo codes for your integrations. Otherwise, you can also contact us via the form on the website or via our email info@instajet.io. Our support team will be happy to help you!
