Often, advertisers prefer contacting influencers directly for collaborations. And many of them face one problem: how to get a blogger to respond to a request?
As influencers are usually famous, they are more likely to receive dozens of messages daily, and thus, they might just ignore messages from advertisers. So, how to make a blogger interested in responding to you? There are several points here.
Make it personal
First, let a blogger know that you are contacting them as a person. Say hello and address an influencer by their name so that they understand that it is a personal message for them, not just a mailing.
However, this communication should be personal in both directions. Shortly introduce yourself and say a few words about what you do for the other person can understand whom they are talking to.
Make it clear
The best way to get a specific answer is to make a specific offer. For sure, your message should be brief, but you need to clarify most details at the very beginning of the communication. Very few bloggers would like to ask you for the details if your proposal is: “Let’s collaborate.”
Instead, you can write: “I invite you to broadcast on the marketing trends topic jointly,” “I invite you to sponsor our competition,” or “I invite you to jointly hold a writing marathon in non-fiction from the 10th to the 27th.” Such an offer is clear enough for a blogger could answer whether they are interested in the collaboration or not.
If you invite an influencer to join your challenge or marathon, it is better to specify dates, say who else is going to take part in the activity, and mention sponsors or organizers.
Make it beneficial
Why should a blogger accept your offer? What are their benefits? These are questions you need to answer before texting an influencer. And in the first message, you should also highlight the advantages of collaborating with you.
If you have strong expertise in your field and you want to broadcast together with a blogger, their benefit can be valuable unique content and a new audience that can come from you. If you want to run an ad campaign with an influencer, their benefit is commercial.
There are many variants that strongly depend on your own purposes and the person you are going to collaborate with. The point is—to think about what use a blogger can make of your collaboration.
Make it completed
It can be a mistake just to write about yourself and your event, describe your goals, and send it. The offer should be completed, meaning you need to add something that makes a blogger reply. It can be a question like: “What do you think about my offer?” or you can say: “I’d be happy to collaborate with you.” Choose the best variant that fits the context but doesn’t leave the message uncompleted.
Wrapping up
Even though it might seem that texting with influencers on social media is informal communication, it also has some rules. And, unfortunately, following them does not guarantee that you will succeed. Moreover, such communications and waiting for bloggers’ replies can take ages, so your campaign’s deadlines can be at risk.
These are the reasons why today it is much more convenient to use such services as InstaJet.io, which provides you with an open catalog where you can find bloggers ready to collaborate. You will need to text bloggers no more! Just choose the best influencer, create a task, and start your campaign, saving time and effort.
Any questions left?
Contact us via the form on the website or emailinfo@instajet.io. Our support team will be happy to help you!
