Instagram has become a powerful platform for businesses to promote their products and services. One way to increase your brand's exposure on Instagram is by collaborating with influencers who have a large following. In this article, we'll discuss how you can reach out to Instagram influencers and effectively communicate with them.
Searching for Influencers on Instagram
The first step to contacting Instagram influencers is to find them. There are several parameters you can use to search for influencers:
Demographics: Search by city, state, and language to find influencers who are relevant to your target audience.
Followers: Search for micro or macro bloggers, or filter by subscriber growth to find influencers who align with your brand's reach.
Engagement: Filter by average number of likes and comments to find influencers with an engaged audience.
Activity: Get a list of bloggers who have posted content recently to ensure they're active on the platform.
In addition to searching for influencers on your own, there are also Instagram influencers platforms with catalogs of influencers you can work with, such as Instajet.io.
Communicating with Influencers
Once you've identified the influencers you want to work with, it's time to reach out to them. Remember that you'll be communicating with a real person, not a corporate entity. As such, it's essential to approach each influencer individually and follow basic communication rules.
When reaching out to influencers, it's important to be respectful and not come across as pushy or entitled. Remember that the influencer doesn't owe you anything and has the right to refuse your proposal. If an influencer decides not to work with you, don't take it personally or try to persuade them to change their mind.
To ensure that you're being respectful of the influencer's time, keep your initial communication concise and to the point. Don't try to bring down the price too much when discussing compensation, and avoid sending template letters. Instead, show your individuality and personalize your communication.