Influencer Marketing: A beginner's guide to working with influencers on Instagram to promote your brand

14.06.2023

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Influencer Marketing: A beginner's guide to working with influencers on Instagram to promote your brand

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Contents

What is Influencer Marketing?Why Use Influencer Marketing on Instagram?Working with Influencers on InstagramTips for Effective Influencer Marketing on InstagramSumming upAny questions left?

Influencer marketing has become an increasingly popular way for brands to reach their target audience on social media. Instagram, in particular, has become a hotbed for influencer marketing, with millions of users and a highly engaged audience. On average, brands spend an estimated $8 billion on influencer marketing. The top 1% of Instagram influencers with over 1 million followers can earn up to $250,000 per sponsored post, while micro-influencers with 10,000 to 100,000 followers can earn an average of $250 per post. Sounds interesting, right? If you're new to influencer marketing, here's a beginner's guide to working with influencers on Instagram to promote your brand.

What is Influencer Marketing?

Influencer marketing is a type of marketing where brands partner with individuals who have a large following on social media to promote their products or services. These individuals, known as influencers, have built a loyal following and can sway their followers' purchasing decisions with their recommendations.

Influencer marketing has become an effective way for brands to reach their target audience on social media. According to a study by Influencer Marketing Hub, 63% of marketers plan to increase their influencer marketing budgets in the next year.

Why Use Influencer Marketing on Instagram?

Instagram has become one of the most popular social media platforms, with over 1 billion active users. It's a highly visual platform, making it ideal for showcasing products through influencer partnerships. Instagram also has a highly engaged audience, with users spending an average of 53 minutes per day on the platform.

Influencer marketing on Instagram offers a range of benefits for both brands and influencers. For brands, working with influencers can help to increase brand awareness, reach new audiences, and drive sales. Influencers can create authentic and engaging content that resonates with their followers, making them a valuable partner for promoting products or services. Influencer marketing can also help brands to build trust with their audience, as consumers are more likely to trust recommendations from people they follow and admire. For influencers, working with brands can help to monetize their content, grow their following, and establish credibility as a thought leader in their niche. Influencer marketing on Instagram is a win-win for both brands and influencers, offering a powerful way to connect with audiences and drive business results.

Working with Influencers on Instagram

If you're looking to work with influencers on Instagram, here are some steps to get started.

1.Define Your Goals and Strategy. Before you start reaching out to influencers, it's important to define your goals and strategy for your influencer marketing campaign. What do you hope to achieve? Are you looking to increase brand awareness, drive sales, or build your social media following? Defining your goals will help you identify the right influencers to work with and measure the success of your campaign.

2.Identify Relevant Influencers. Once you've defined your goals, you can start identifying relevant influencers to work with. Look for influencers who align with your brand values, target audience, and aesthetic. If you want to fast track this process, you can revolve to specialized platforms. There are technologies that can simplify your work. Instajet.io is a platform that allows brands to connect with influencers in their niche effortlessly. The platform has an extensive database of influencers across a range of topics, making it easy to find the perfect influencer for your brand. Instajet offers comprehensive data on the influencers, including their number of subscribers, engagement rate, and coverage. Additionally, it includes customer reviews and examples of both standard and promotional content to provide brands a clear picture of what to expect. This makes it simpler for advertisers to select influencers depending on their particular requirements and objectives. In addition, the platform has a feature of filtering. Advertisers can search for influencers filtering them by many different characteristics, including category (beauty, sports, business, pets etc.), ER, reach, price, country, audience and many others. This simplifies the search of ideal influencers for the marketing campaign. The catalog features influencers from various niches and countries, so any advertiser will be able to find the right influencer for the marketing campaign.