Instagram influencer marketing has become an important part of brand promotion in recent years. However, working with influencers is not always a smooth ride, and mistakes can be made that can have serious consequences. In this article, we will discuss some of the most common influencer marketing mistakes and how to avoid them.
Wrong performance tasks
Just because an influencer has a large following and creates great content doesn't mean they are the right fit for your brand. Before choosing an influencer, it's essential to do your homework and find out what previous advertisers have to say about their experience working with the blogger. Furthermore, look at their other ads to see if you're satisfied with the quality.
It is also important to set clear terms of reference and agree on the approval of advertising before publication. Providing additional materials and examples can help the influencer understand what you are looking for without making the advertising seem unnatural. Additionally, you can suggest adjustments to their work so that it better aligns with your goals.
There is always a risk that the influencer could damage the reputation of your brand. This is especially true for larger influencers who have millions of followers. It is critical to thoroughly vet the influencer before agreeing to work with them. Look at their previous work and the engagement rates of their audience, and make sure that they are a good fit for your brand.
When working with influencers, it is important to be transparent about your expectations, goals, and objectives. Have a thorough discussion with them before beginning your collaboration to avoid misunderstandings.
Additionally, it is important to always respond to influencers who contact you with a question or request. Ignoring them could lead to negative consequences, so always be professional and courteous.
Not suggesting ideas for seamless product integration
Providing a technical brief for an influencer without any creative direction is not always effective. While some bloggers may follow the brief, it can lead to a performance that is dry and not interesting to the viewer.
It is essential to give the influencer some creative freedom and provide a few ideas on how to integrate your product into their content organically. This will make the advertising more engaging and increase the likelihood of viewers making a purchase. Furthermore, you can create a storyboard or provide some basic guidelines that will help the influencer understand your expectations.
Not giving the blogger freedom of action
While providing some creative direction is important, it is equally important to not be too controlling. If your script becomes a mandatory brief item, then it can lead to a performance that feels unnatural and forced.
It is important to give the influencer some creative freedom to develop their ideas and come up with a performance that fits with their content and audience. Trusting their creativity and allowing them to do their work will result in a more genuine and engaging ad.