Instagram Video Marketing: Best practices to promote your brand



Instagram Video Marketing: Best practices to promote your brand



Why is Video Content Important?Best PracticesInstagram's algorithmsGoPro inspirationSumming upAny questions left?

While images have traditionally been the focus of Instagram marketing, video content has become increasingly popular in recent years. According to some studies, the average engagement rate for Instagram videos is 1.45%, compared to 0.77% for image posts. This suggests that video content can be a powerful tool for driving engagement on Instagram. In this article, we will discuss the best practices for creating and using video content on Instagram to promote your brand.

Why is Video Content Important?

Video content has become an essential part of Instagram marketing for several reasons. First, video content is more engaging than static images, and it can help to capture the attention of your audience. Second, video content allows businesses to demonstrate their products or services in a more immersive way, which can help to drive sales and conversions. Finally, video content can help to build a stronger connection with the audience, as it provides a more personal and relatable experience.

Best Practices

Try to keep videos short and sweet. Instagram videos should be short and to the point. The ideal length for an Instagram video is between 15 and 60 seconds, as this allows you to capture your audience's attention without losing their interest. When creating your video content, focus on delivering your message quickly and concisely, and avoid including unnecessary information or filler content. The length of user attention on Instagram videos can vary depending on several factors, such as the content of the video, the length of the video, and the viewer's interest in the subject matter. However, studies have shown that the average attention span for Instagram videos is around 26 seconds.

To create really good video content, you should use high-quality visuals and audio. Use a high-resolution camera and a tripod to ensure that your video is stable and well-composed. Additionally, use clear and crisp audio to ensure that your message is heard loud and clear. If you are using music in your video, make sure that it is royalty-free or properly licensed to avoid copyright infringement. Many smartphones have built-in microphones that are sufficient for capturing audio, but if you want to ensure the best possible sound quality, consider using an external microphone that can be attached to your phone. There are different types of external microphones that you can use, such as clip-on microphones, directional microphones, and lavalier microphones. The type of microphone you choose will depend on the type of video you are recording and the environment in which you are recording it. It is also important to make sure that the ambient noise in your recording environment is as low as possible. Find a quiet location to record your video, and try to minimize any background noise that might interfere with your audio quality.

Don’t forget that Instagram video content should tell a story that resonates with your audience. Use your video to convey a message or present the benefits of your product or service. Additionally, consider using storytelling techniques, such as a narrative arc or emotional appeal, to create a more compelling and memorable experience for your audience. Humor is another great way to grab your audience's attention and create a more engaging experience. Use humor that is appropriate for your brand and audience, and make sure it aligns with your message or product. However, be careful not to use humor in a way that might offend or alienate your audience.

Every Instagram video should include a call to action (CTA) that encourages your audience to take action. This could be as simple as asking your audience to like, comment, or share your video, or it could be more specific, such as directing them to your website or online store. Including a CTA in your video content can help to drive engagement and conversions for your business. Most Instagram users access the platform from their mobile devices, so it is essential to optimize your video content for mobile viewing. Use a vertical or square aspect ratio, as this is more smartphone-friendly than a horizontal layout. Additionally, use subtitles or captions to make your video content accessible to viewers who may be watching without sound.

If you wish to create engaging video and Stories, collaborate with influencers. It is an effective way to promote your brand and reach a new audience on Instagram. Identify influencers in your niche or industry who align with your brand values and audience, and work with them to create video content that promotes your products or services. One of the most efficient types of collaboration with influencers is Instagram Stories. It allows one to establish a real emotional connection with the audience and appears to be more native.

To find more trustworthy influencers to collaborate with, you might think to use such platforms The platform facilitates the process of collaborations in Stories between influencers and advertisers. If you are an advertiser, once you have created an account, you can start searching for influencers using the various parameters. After finding an influencer you want to work with, you can contact them through the platform and send them a proposal for cooperation. After an influencer accepts the task, he or she starts to prepare content for the collaboration in Stories. provides a user-friendly interface that makes it easy to use the platform. Additionally, it has 24/7 support and personal guidance to help you get the most out of your influencer marketing campaign. Using it can help you save time and increase the effectiveness of your influencer marketing efforts.