How to Find Influencer for Your Brand: The Ultimate Guide to Get the Right Influencer

How to Work with Influencers in 2023

In today's digital landscape, bloggers with millions of subscribers, renowned experts, and influencers play a crucial role in shaping consumer behavior. These individuals have become invaluable partners for companies and entrepreneurs, assisting them in connecting with their target audience.

This all-inclusive guide delves into influencer marketing, discussing how to get influencers to promote your product effectively. We'll also provide insights on how to find influencers on Instagram for your brand, how to find small influencers on Instagram, how to start and manage influencer marketing campaign effectively, and how to scale your results.

Influencer Advertising Trends in 2023: Native Ads, Influencer Marketplaces, and Cross-platform Strategies

Influencer marketing is continuously evolving, with key trends shaping its trajectory in 2023. This section explores these trends, focusing on native advertising, influencer marketplaces, and cross-platform strategies.

Native Advertising: a More Organic Approach

One significant influencer marketing trend in 2023 is the shift toward native advertising, which integrates promotional content organically into influencers' posts. Users respond more positively to informative and engaging native ads than overt advertising. Using native advertising requires greater creativity and audience research, leading to higher quality, more engaging content that aligns with users' interests, which in turn helps businesses using influencers to sell products more effectively.

The Rise of Influencer Marketplaces

Influencer marketplaces, such as Instajet.io, are gaining popularity, simplifying the advertising process by automating influencer search, communication, campaign management, and result analysis. Leveraging influencer marketplaces allows brands to save time, reduce costs, and establish trust with their target audience through influencers.

Cross-platform Strategies

Limitations of working within a single social media platform have prompted influencers to adopt a cross-platform approach, duplicating content across multiple platforms like Instagram, TikTok, YouTube, and Twitch. This strategy helps influencers broaden their reach and audience engagement, offering brands more opportunities to get social media influencers to promote their product.

If you're considering advertising through bloggers, keep in mind that though this approach is generally suitable for most companies, certain factors should be taken into account.

Influencer marketing is a powerful tool for promoting products and services with a wide reach and broad appeal across various locations. Bloggers tend to have a diverse following that includes individuals with varying interests, and they are not typically restricted to promoting products and services in a specific city. This diversity enables bloggers to endorse a range of products and services effectively.

Collaborating with bloggers is particularly effective for promoting beauty, fashion, and clothing items as they can be successfully demonstrated by the blogger themselves or with their participation.

Advertising through bloggers is most effective for products and services that offer immediate ordering and delivery, such as online services, mobile applications, courses, and games.

If you've decided that influencer marketing is the best approach for promoting your brand, it's important to answer some key questions to ensure successful collaboration with influencers.

– What unique story does your brand want to convey, and how can it engage your target audience?

– What KPIs are crucial to your company?

– What specific outcomes do you want to achieve with influencer marketing?

The answers to these questions will help develop a solid promotion strategy and identify the influencers that are the best fit for your brand goals and needs. Also, understanding how to find influencers in your industry and use them for your brand can make a significant difference.

Pros and Cons of Collaborating with Influencers

😊 Advantages of advertising through influencers:

Audience loyalty: Influencers' followers trust them and see ads as friendly recommendations, with some subscribers emulating their idols by buying the same products or visiting the same places.

Wide reach: Working with a popular influencer or a few smaller ones can reach hundreds of thousands of people.

Variety of advertising formats: Influencers can use different approaches and styles, such as mentions, product placements, or reviews, allowing for creativity and flexibility.

😞 Disadvantages of advertising through influencers:

Risk of negative feedback: If bloggers don't like the product, they may unintentionally or deliberately communicate their dissatisfaction to their followers, undermining their trust in the product.

Difficulty in finding the right influencer: The personality of the blogger is a significant factor in the success of the campaign, and finding the right blogger who can convey the message effectively to the right audience can be a challenge.

Evaluation of results: Measuring the effectiveness of influencer marketing is complex, requiring ongoing communication, statistical data, and trust in the influencer's judgment.Learning how to get an influencer to promote your business effectively is an integral part of this process.

Formats

Advertising formats vary and offer a wide range of options to choose from for any project. Influencers usually offer a set of formats they are accustomed to working with.

Direct advertising is the simplest way where the blogger creates an Instagram Story or post talking about the product or service.
Review format involves sending the blogger a product sample to create an attractive unboxing video and talk about its advantages and usage.
Product placement involves integrating the product naturally into the blogger's posts or Stories, making the advertisement look more casual and organic, such as showcasing fruit bars as part of their morning routine.
Sponsored content is a regular brand integration into the blogger's content, where they discuss the brand within a specific topic.
Collaboration is a format where the brand creates something new in collaboration with the blogger, such as printing their name or quotes on a new t-shirt collection. This works best with influencers who create unique creative content.
Ambassadorship involves a long-term collaboration with the blogger, where they become the brand's representative.
Events involve inviting bloggers to the brand's event to create Stories, posts, or live streams to inform their audience about the event.
Live streams involve the brand representative or the blogger conducting a live broadcast to discuss various topics, including discussing brands and products.

Choosing a specific format depends on the goals and budget of the advertising campaign.

Payment Options and Cost

To determine the budget you plan to spend on advertising with an influencer, you should consider the following aspects:

Campaign goals. If the goal is sales, you should look for influencers with a financially able audience. If the goal is to gain followers, it's better to choose influencers with a large audience. The cost of advertising will depend on the specific campaign goal.

Ad format. Video ads are more expensive than posts, and posts are more expensive than ads in Stories, which disappear after 24 hours and have a FOMO effect. The logic here is simple: the more work required, the more involvement in the format, and the higher the cost of the service.

Amount of advertising. If an influencer has multiple ads of different themes on their channel, it's worth noting that the effectiveness of advertising may be low. People become accustomed to constant advertising messages and stop paying attention to them. In such a case, it's not worth overpaying.

Influencers work with different payment options. Here are the most common ones:

Fixed payment for a post. An influencer makes a specific post or Story and receives a set amount.

Barter. In exchange for advertising, an influencer receives a product or service for free.

Loyalty programs. Bonuses, discounts, cashback.

Affiliate programs. An influencer receives payment for each registration through a link from their profile.

There are also less common payment models:

Pay-per-sale: the price depends on the conversion rate of the publication. The advertiser pays the influencer only for customers who have gone through the entire process.

Pay-per-view: the price depends on the number of post views.

How to Choose a Platform

Before figuring out how to find a good influencer, you first need to understand which platform is best suited for posting content. Each social network has its own unique audience and presentation format, and this should be taken into account when choosing a platform for advertising or cooperation with bloggers.

Instagram remains one of the most widely-used platforms for influencer marketing, particularly in areas such as beauty, fashion, fitness, and travel. Although the platform's reach decreased noticeably in 2022, it is still a highly effective platform for leveraging native advertising through collaborations with bloggers, especially when you're learning how to find niche influencers and micro-influencers on Instagram for your brand. The Stories ad format is among the most popular options.

YouTube is a more expensive platform, which is suitable for advertising complex products or technology.

Telegram is a messenger with a monthly audience of more than 500 million users in the world, making it one of the most popular messaging apps globally.

The platform's myriad channels cater to a wide array of tastes and budgets, allowing advertisers to find niche influencers across various topics, from broad themes like global news to narrower ones like channels featuring comparative images of Paris from the 1970s and today.

To explore the full range of channels, you can browse the Telega.io catalog, which features over 2,400 channels on various topics. Thus, everyone can find a channel that meets their needs and interests.

Where to Find the Right Influencers For Advertising?

Once you've chosen a platform, it's time to find bloggers for collaboration. This can be done on your own or with the help of special marketplaces.

Self-search includes the following methods:

Search by hashtags. Geographical hashtags can aid in finding local influencers in your area on Instagram, while other hashtags can help find someone who makes content on a certain topic.

Search by geolocation. Geolocation can help find bloggers from a certain location in the country, which is suitable for local businesses.

Search by keywords in the profile description.

Check who the blogger is following. After identifying a few suitable blogs, you can analyze their subscriptions to see if they follow bloggers who cover similar topics.

The main disadvantage of searching for influencers on your own is the large time investment. Using influencer marketplaces to find bloggers provides a faster and more efficient alternative. Such platforms have their own catalogs of influencers and provide all the necessary information about the blogger's target audience and account statistics.

An excellent example of such a platform is the influencer marketing platform Instajet.io, which operates as a marketplace and brings together advertisers who want to buy ads in Instagram Stories with bloggers from different countries.

InstaJet.io offers a convenient catalog of influencers with complete information about their target audience and account statistics. Advertisers can filter bloggers by various parameters based on their needs, such as topics, geography, cost per view, and even the gender of the audience.

How to Check a Blogger's Credibility

There are two ways to check the quality of an influencer's account – manually or using special services.

Manual check – here's how to determine the quality of an influencer's audience on your own:

Check the ratio of views, likes, and comments. On average, there should be up to ten views per like and up to five comments per hundred likes. If there are more comments than likes or more likes than views, it's highly suspicious.

If the level of engagement from followers is consistently similar across different posts, such as receiving around 500 likes and 25-35 comments per post, it is possible that the engagement may have been artificially influenced or manipulated in some way.

Read the comments. If they consist of single-word compliments like "nice" or "great post" or just emojis, that's also a sign of fake engagement.

Check the profiles of followers, likers, and commentators. People with no avatars or pictures on their profiles are usually bots.

Monitoring the speed and pattern of follower growth is crucial, as it can indicate suspicious activity. A rapid spike in the number of followers, followed by a large number of them quickly unsubscribing, can be a red flag and should raise suspicion.

Nowadays, there are various tools available for analyzing influencer accounts, offering a significant advantage in terms of time-saving. Manually reviewing each account can be time-consuming and may take up to 30 minutes, with the results potentially less complete and objective compared to using specialized services.

If one does not wish to use such tools, one can use marketplace services for working with influencers, like Instajet.io. This service thoroughly checks each blogger before adding them to the catalog, ensuring the information about their audience is accurate and reliable.

This eliminates the need for manual checks, allowing advertisers to quickly find suitable influencers for their advertising campaigns and launch them quickly.

How to Advertise with an Influencer: Step-By-Step Guide

How to approach an influencer with an offer

If you're looking to advertise with an influencer, whether you're scouting for them on a marketplace or reaching out to them directly, it's important to keep your communication concise and to the point. This can help capture the influencer's interest and improve your chances of getting a response. Additionally, friendly and respectful communication can help build a positive relationship between you and the influencer.

A typical message structure might include:

Subject: "Collaboration Proposal for Brand Name"

Message:

Hi there!
I wanted to tell you about our brand and product.
I think you would be a great fit for us because [insert reason here].
Would you be interested in collaborating with us on [specify terms and goals]?
Thank you for your time!
Best regards, [Your Name]

How to conclude a contract

If you're looking to partner with an influencer, it's important to establish a contract that outlines each party's responsibilities, the compensation amount, and the payment method. This legal document can be evidence if the influencer fails to fulfill their obligations.

Before signing the contract, both parties should discuss and agree on the campaign's goals, publication format, ad post date, approval procedure, timeline, and influencer compensation. It's unnecessary to provide detailed information on numerous pages; instead, focus on including only the essential information. Additionally, electronic signatures are commonly used, making it convenient, especially if the influencer is located in a different region or country.

If you're uncomfortable drafting contracts or monitoring compliance, consider using advertising marketplaces like Instajet.io and Telega.io. These marketplaces offer services that enable you to monitor all stages of collaboration and protect you in case of any issues.

How to create a technical task

To achieve the desired outcome, it's important to create a detailed and clear technical task for your advertising campaign.

When creating a technical task, consider the advertising format and the platform on which it will be published.

Here's what to include:

Product or service description and ad campaign objective
Links to social networks, websites or product
Rules for pronouncing the product and brand name
Advertising content format – post, story, video, reels
Visual requirements based on a brand book
Text volume, if necessary, and the number of tags/links
Key triggers and messages so that the influencer can effectively communicate your brand's message to their followers
Ad release dates, timelines, and the conditions for the partnership violation

The technical task should be prepared as part of the partnership contract to avoid any potential issues in the future. It's possible to include any requirements in the task, including ad release dates and the terms and conditions of the partnership.

How to measure effectiveness

When analyzing advertising campaigns with bloggers, there are three main indicators: CPM (cost per thousand impressions), CPF (cost per follower), and CPL/CPS (cost per lead/order). Target values for these metrics depend on the business's marketing strategy.

The reach of advertising publications is a popular metric used by advertising agencies. It can be obtained from screenshots of statistics provided by the blogger. In addition, the influencer can receive a unique promo code from you that customers will enter when purchasing, allowing sales to be tracked.

UTM tags will help you track clicks and conversions and can be placed in Stories tied to links. Data on clicks and conversions can be tracked in Google Analytics.

You can use referral or affiliate links if you have your own affiliate program.

The growth dynamics of followers can be observed in the account statistics and reports generated by influencer marketing platforms.

The report includes details about the account mentions, timing, and audience growth after those mentions. Moreover, it is possible to track changes in the audience overlap ratio after promo with the blogger. This metric helps to evaluate the brand ambassador's performance and determine how much of the blogger's audience is converting and remaining with the brand.

Step-by-Step Checklist for Ordering Ads from Influencers:

1. Analyze the product and target audience.

2. Select suitable platforms for advertising.

3. Create a list of suitable influencers.

4. Approach influencers with an offer.

5. Agree on terms of ad placement.

6. Send a technical task and conclude a contract.

7. Send the product or provide services.

8. Agree on the publication date and content.

9. Perform initial analytics.

10. Request statistics and analyze sales growth.

We trust that our comprehensive guide to finding the right social influencers and bloggers on Instagram has proven valuable to you. As you proceed with your marketing endeavors, keep in mind that it is important to know how to advertise with influencers and manage influencer marketing rules and guidelines, and how to use influencers for marketing and promoting your product.

Furthermore, gaining insights into how to find influencers on Instagram to promote your product and when to use influencer marketing will pave the way for a streamlined and successful influencer marketing strategy.

Any questions left?

Mastering Influencer Marketing: The Ultimate Guide to Choosing the Right Influencer and Securing Successful Campaign