Instagram is one of the most popular social media platforms, so it's crucial to learn how to use it effectively for your business. A great way to stay up-to-date on the latest trends and tricks is by regularly looking at statistics - though you should be careful where these stats come from, and keep in mind that not all sources are reliable. The following Instagram stats could prove invaluable when planning your strategy:
1. The majority of top-performing Instagram posts feature products.
Products are being used in more creative ways than ever before. One way to make the most out of your social media feed is by posting pictures that showcase what you have available for purchase on Instagram, without actually selling anything! This does not mean telling all about a product; rather, just make sure to use the platform as an opportunity for others to see how awesome your product is.
2. Only 30% of Instagram posts are seen.
You might not be aware that most Instagram publications do not get read. To increase your chances for success on the platform, you need to set up a posting schedule and use appropriate hashtags. This way, you'll be able to reach your target audience and get more engagement —and be sure you include location tags!
3. 80% of users follow at least one business on Instagram.
More firms are using Instagram, and the statistics show that consumers are open to connecting with them. Consider Instagram a one-of-a-kind chance to put your business in front of customers who don't mind interacting with it.
4. Engagement with Posts with a Location is 79 times greater than with those without.
Want to boost the number of likes on your Instagram posts? Use a hashtag. This makes it easier for people to discover via search and is shown to significantly boost engagement. In addition, location tags work in Instagram Stories.
5. Faces Receive 38% More Likes
People tend to respond better to images that feature people, rather than staged or fake-looking shots. This is especially true on Instagram. Authentic photos that focus on people generally get more engagement than artistic shots or ads. So, if you want more engagement on your Instagram posts, try humanizing your content!
6. Instagram earns billions in mobile ad revenue.
Businesses that aren't using Instagram advertising are falling behind. As the competition rises, so does the cost of clicks and interactions. While the cost per result is reasonable, we recommend investing some money in Instagram advertisements while the price per result is competitive.
7. Content created by users has a 4.5% higher chance of resulting in conversions.
Using user-generated content to your advantage can improve overall engagement, reduce cost per click ratio, and boost click through rates for paid advertisements, according to studies. If your primary key performance indicators are going in the right direction, your conversion rate will almost certainly follow. Add a touch of humanity to your Instagram postings (especially ads) by including some UGC.
8. The majority of hashtags used on Instagram are branded.
The visibility of Instagram posts is far superior than that of other social media platforms. As a result, businesses have realized this and have created their own hashtags to assist organize the discussion. When developing campaigns in 2022, keep this in mind - using a hashtag for each campaign can be very beneficial when monitoring outcomes.
9. Photos on Instagram generate 36% more engagement than videos.
In a world increasingly dominated by videos, don't forget the power of photos! Instagram pictures can reach more people than videos. Why? We suggest using both for the most significant influence on social media networks such as Facebook and Twitter. People usually share their content with friends instead of followers only (which may not always be an option).
10. US Businesses using Instagram in 2022: 71%
Because there are now over a million brands represented on Instagram, it is essential to make your story stand out amongst the competition by using visuals that authentically represent why you are unique.
Are there any questions left?
We are InstaJet.io - a service that helps advertisers find their audience through integrations with bloggers, handpicked by our team. All you need to do is make a profile on our website, and start picking influencers that fit your brand - hundreds of them in one place, eager for cooperation!
Any more questions? Please contact our technical support via the website or email info@instajet.io. We will be happy to help!
