These days, almost everyone has a phone and a social media account. Many people have begun to make money by maintaining their pages on the Internet. But the life of bloggers is not as easy and unclouded as it may seem at first glance.
Who are Influencers?
Influencers or opinion leaders are people who promote products on the Internet. The main difference between such a person from the simple face of the advertising company is that he should use the product offered, and advise it, while not insisting on the purchase.
Simply put, this is the image of a kind of friend who advises to buy or try some product or service. The pages of such people become powerful trading platforms, and their personalities become brands.
There are also micro-influencers in marketing. These are people who have a small audience of subscribers to Instagram (up to 50 thousand). Big brands use their services because such people have a more limited audience, communicate with their fans more often, and arouse more trust than celebrities with millions of followers.
Broad opportunities
Instagram has become a huge marketplace these days. Nowadays, starting any business is accompanied by the creation of a social media page. Blogger is a new profession that brings in a lot of money. The pros of such work are many: no attachment to one place, constant creativity, good earnings, a large number of gifts, and free services from various companies.
But we should not forget that all this is the reward for a long work, constant work on yourself, and the need to expose your life to the public. Influencers have to invest a great deal of effort and time in developing their brand and endure a large number of envious people.
Features of Influencers
Influencers act on CA better than ordinary advertising on the Internet or billboards. People trust them.
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👉Instagram is one of the most popular platforms for influencer marketing, and that popularity is only growing.
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👉A blogger can promote your product or service through a post on the feed, stories, or live stream. You don't have to stop at one format, you can combine.
Not all bloggers with a large number of subscribers can be called Influencers. Some of them get screwed over by bots, and some have too low a percentage of engagement. Keep this in mind so you don't waste your money.
Micro Influencers
It's better to promote through micro-influencers. To them there is more trust than to stars of world fame, the cost of advertising is lower, and the involvement may be higher because the blogger is more closely in touch with his audience. As a result, for the price of one post from a millionaire blogger, you can order 10-20 placements from micro-influencers, who have their cozy atmosphere and are closer to people.
When Influencers primarily live on Instagram, they are at the mercy of the app, its algorithms, and policy changes. The company has the right to delete any account for any reason, which can be devastating for a content creator who has built their platform solely on the app. They should have more control over their business.
So Influencers have taken to diversifying little by little. Over the past few months, you could see a huge uptick in newsletters from Instagram stars. Many of them contained calls to sign up for content that users wouldn't get on the app. Some opinion leaders are also returning to blogging. And now someone is going one step further, launching Patreon-like Instagram profiles for loyal fans.
Why influence marketing on Instagram is effective
Influencer marketing is becoming an increasingly sought-after means of brand promotion. Standard advertising tools make users more annoyed than a friendly tip from a blogger they trust. Instagram, with more than 1 billion users, has become one of the main platforms for Influencers. Analysts predict that by 2020, the total cost of influencer marketing on this social network will be $8 billion.
What does a marketer or small business owner who plans to promote on Instagram with influencer marketing need to know? What to look for when choosing an influencer and what formats to use?
The advantage of Influencers
The relationship between the audience and the Influencer is built on the trust it builds through relevant content and interaction with subscribers. This changes the traditional notion of advertising: here, the product is not something someone "on TV" imposes, but something that is recommended by someone who is trusted.
Besides that, Instagram Influencers have another important advantage: They are creative. Bloggers live by their content, they simply cannot afford to do it poorly. Therefore, this collaboration can bring a lot of creative ideas, and the resulting ads can be unique and authentic.
How to Find the Right Influencer
Marketers admit that this is the most difficult stage - 67% of professionals surveyed believe so. Indeed, the task can be difficult. Special services such as InstaJet.io to find Influencers or agencies can help. But if you want to find (or verify) a candidate manually, you will find the following tips helpful:
Decide on the "scale" of the influencer. Decide if you're going to bet on an audience of millions and very famous personalities, or go for micro-influencers (from 10,000 to 100,000 subscribers). The latter are trending right now: people trust the owner of a small page more, who lives an ordinary life that is similar to that of the subscriber himself.
Pages of "millionaires" more and more often look like pictures from an expensive catalog or a textbook on the beautiful life. It is worth aiming at this audience if you just offer the trappings of success and luxury, but if you are promoting everyday products, trust the micro-influencer.
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1️⃣ Take advantage of subject tags. The easiest way to find relevant accounts. For example, if you represent a sporting goods store, type in #yoga or #workout-home and you'll see popular posts.
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2️⃣ Check for fakes. To do this, first, pay attention to the ratio of the blogger's subscribers to his subscriptions. If he has 40,000 subscribers and 90,000 subscribers, it's unlikely there's room for real audience influence. Also, assess the quality of comments. Unfortunately, the number of comments can also be inflated. Pay attention to how extensive and unique the comments are. If under the posts there are a lot of one-word and vague responses like "great post," "very nice," etc., perhaps bots are involved.
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3️⃣ Evaluate the percentage of engagement. Even if all of the blogger's subscribers are real, it doesn't mean that most of them see the posts. Feed algorithms can hide them from the audience's eyes for a variety of reasons. Look at the average number of likes and compare it to the number of subscribers. A normal engagement rate is 2-6%, and 10 to 20% can be considered a super result. Look at how the blogger interacts with the audience, and whether he responds to comments. More often than not, micro-influencers communicate more closely with their subscribers, this is another of their advantages.
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4️⃣ Review past promotional posts. Evaluate how sponsored posts from other companies have been pitched and designed, how organically the blogger handles this format, and how his subscribers respond. Of course, if you see a lot of comments below the post along the lines of, "How annoying are these ads," this is hardly your choice.
Who is an Influencer on social media?
An Influencer on social networks is a person who enjoys authority on a particular Internet site due to a large number of collected audiences. They are also called "virtual Influencers" or "digital Influencers". Thus, a potential Influencer is any blogger who has his audience and specializes in a particular topic. Influencers on social networks regularly publish thematic or useful content, interact with subscribers, attract new ones, participate in collaborations (partnerships) with other bloggers and conduct advertising activities.
The best tool to find Instagram influencers
Increasing your Instagram profile, however, can be a challenge for everyone. The competition on Instagram is increasing every day, regardless of your niche. Growing and increasing your Instagram profile can take a lot of dedication, patience, and time. If you're an influencer, creator, businessman, or brand, you understand that time is money.
Luckily, there are many Instagram tools available online; these tools can range from various tools to increase followers to hashtagging tools. When it comes to using these tools to grow your Instagram profile, there are many options, as mentioned earlier.
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👉Growthsilo.
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👉UseViral.
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👉SidesMedia.
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👉Nitreo.
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👉Social Buddy.
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👉InstaJet.
The best Instagram tools
Some of the best services you can use to grow and improve your Instagram profile stats include:
Binfluencer
Binfluencer is the software that is responsible for collecting all the services needed to develop influencer marketing campaigns. It is a platform that allows you to identify influencers around the world and thus find those that best match your commercial interests. There are more than 7 million profiles on the platform, which opens up many possibilities. In addition, it allows you to set bids according to the level of influence that the person you choose may have.
Among the metrics that the algorithms analyze is the ability to calibrate the quality of subscribers so that you can find influencers for LinkedIn, YouTube, Instagram, TikTok, or Twitter, among others.
Heepsy
The first tool you can use is Heepsy, an ideal tool that allows you to find the perfect collaborators for your campaigns among more than 7 million influencers with more than 5,000 subscribers.
This way, it doesn't matter which influencer you are looking for, as you can find influencers for all niches by having a large database where you can find influencers from different social networks such as YouTube or Instagram. This way you can find the perfect users for good advertising campaigns.
In Heepsy, you can use several search filtering tools for specific keywords as well as specific social networks, the size of your community, language, and other data that can make a big difference to brands and companies and can make a difference in your success on the platform. You can use a free account to see for yourself the functionality the platform offers.
Buzzsumo
Buzzsumo is a platform designed to improve internet business positioning, being a very interesting tool for online success. However, its features go far beyond what you might think, and among them is the ability to search for opinion leaders on Twitter, showing people and their interaction with your content.
Among the things you can do with this tool is analyze, follow and see what these influencers share, and can export data to pay special attention to analyses that require more information.
Content formats for advertising through Influencer
Stories
Stories are a feature that has revolutionized the way content is presented and perceived, as well as expanded advertising opportunities. Its advantages are a more realistic, authentic presentation - instant content looks more sincere than a pre-prepared and edited post.
In a post, the blogger can leave his review of the product, show it in action or "fit" it into his everyday life. A particularly useful feature is the ability to follow a link via a swipe-up. Whereas previously the direct link in the post could only be added to the author's bio, now the subscriber can instantly click on the page with the desired product or offer.
Promotional post
A more traditional way is a sponsored post. Although you can't put a direct link to the branding here, you can promote a themed hashtag or brand page on Instagram. You can also offer a unique promo code to your Influencer subscribers to further motivate them and track the effectiveness of the campaign.
Live streaming
Another effective and popular format to talk about a product. You can play around with this in a "live" broadcast in different ways:
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👉it can be all about the product (review, Q&A);
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👉the blogger can do something in the frame with your product (e.g. cooking food in your brand's pan);
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👉simply mention it in context when it comes to some important point about which the audience needs advice.
The element of exclusivity works well - for example, if an influencer in the middle of a broadcast says that the company contacted him and offered unique opportunities only for his audience (to book a product without queuing, to see the premiere before everyone else, etc.)
Conclusion
When you use a specialized Instagram tool, it means that you are on your way to getting your Instagram content to your target audience without having to spend all of your free time on the platform or breaking the terms of use.
Using these Instagram tools will also generate more interest in your Instagram profile and get more genuine and targeted followers for your Instagram profile. With the aforementioned tools, you will be able to have great choices to get the followers to increase that your profile requires and even increase engagement statistics like comments and likes.
It's important to keep uploading unique content so that followers have something to look at every time they open your profile. As Instagram becomes highly competitive, you'll need to take advantage of these services to grow your Instagram. Try InstaJet, an Instagram influencer platform that provides an open database of bloggers. All orders are covered by Safe Deal. You'll be able to recharge as an individual or entity. The resource helps automate posting to Instagram Stories.
