Like any other marketing platform, Instagram comes with its own set of rules and best practices that businesses need to follow to maximize their success. In this article, we will discuss the dos and don'ts of Instagram marketing, and provide real-life examples of businesses that have successfully implemented these best practices.
The Dos of Instagram Marketing
1. Do Create High-Quality Content. The foundation of a successful Instagram marketing strategy is creating high-quality content that resonates with your audience. This includes visually appealing images and videos that showcase your products or services in an engaging way. Use high-quality images and videos that are well-lit and well-composed. Take the time to craft a visually appealing feed that reflects your brand's unique style and personality.
Example. Lululemon is a popular activewear brand that has built a strong Instagram presence by creating visually stunning content that showcases their products in action. They use high-quality images and videos that feature real people wearing their products, which helps to create a sense of community and authenticity.
2. Do Use Instagram Stories. Instagram Stories are a valuable tool for businesses to engage with their audience and create a sense of exclusivity. Use Instagram Stories to showcase behind-the-scenes content, preview new products, run promotions and giveaways, and share user-generated content. You can also use Instagram Stories to drive traffic to your website or online store by adding links or swipe-up features.
Example. The clothing brand, Madewell, uses Instagram Stories to showcase new arrivals, give followers a sneak peek of upcoming sales, and highlight user-generated content. They also use Instagram Stories to drive traffic to their website by adding swipe-up links to their online store.
If you wish to create native promotional Stories for your brand in collaboration with top Instagram Influencers, you can check out an end-to-end platform Instajet.io. It is a platform that allows brands to connect with influencers in their niche effortlessly and create a marketing campaign in Stories together.
The platform has an extensive database of influencers across a range of topics, making it easy to find the perfect influencer for your brand. Instajet offers comprehensive data on the influencers, including their number of subscribers, engagement rate, and coverage. Additionally, it includes customer reviews and examples of both standard and promotional content to provide brands a clear picture of what to expect. This makes it simpler for advertisers to select influencers depending on their particular requirements and objectives. In addition, the platform has a feature of filtering. Advertisers can search for influencers filtering them by many different characteristics, including category (beauty, sports, business, pets etc.), ER, reach, price, country, audience and many others. With this platform you can maximize the potential of Instagram Stories.