What is the Best Place to Find Instagram Influencers for a Brand Promotion?

If you're looking for ways to promote your brand on Instagram, collaborating with influencers can be an effective way to reach your target audience. But how do you find the right influencers for your brand? In this comprehensive guide, we'll walk you through the different methods you can use to find the best Instagram influencers for your brand.

Manual Search

One way to find influencers is by manually searching through hashtags and accounts related to your industry. For example, if you're advertising a food store, you may want to search for culinary blogs using hashtags such as #culinaryblog, #culinaryblogger, and so on.

This method is particularly useful for finding micro- and nano-bloggers who may not be registered on influencer exchanges and therefore receive fewer collaboration offers. However, this method can be time-consuming and require significant effort to find the right influencers.

Influencer Exchanges

Influencer exchanges are online services that provide access to a database of influencers and tools for studying them. By using these exchanges, you can view detailed statistics on influencer accounts, such as their audience demographics, level of engagement, and results of previous ad campaigns. Influencers, in turn, receive official brand offers from advertisers.

Using an exchange like InstaJet.io can save advertisers significant time and effort in finding the right influencers for their campaigns, and can often lead to better results.

Blogging Agencies

Blogging agencies are an alternative to manually searching for influencers or using influencer exchanges. These agencies use their expertise to identify the right bloggers for your brand by leveraging their established influencer databases. Working with an agency reduces the likelihood of partnering with an influencer who has fake followers or is dishonest. However, this method is usually more expensive than the other two methods.

Regardless of which method you use, it's important to analyze the influencer you plan to work with thoroughly. You should study the influencer's statistics, evaluate how professional they are at advertising, and refine the portrait of their audience. This analysis will help ensure that the influencer's subscribers match your target audience, which is essential for the success of your advertising campaign.

Measuring an Influencer's Engagement Score

One of the most important factors to consider when analyzing an influencer is their engagement score (ER). You can calculate the ER using the following formula:

ER = ((number of likes + comments)100)/(number of posts*followers)

This information is available on any open profile, so you can independently calculate the engagement of an advertising post and the average engagement in posts per week/month. Exchanges use a more precise formula, adding the number of saves to the numerator and using the number of reaches instead of the number of subscribers.

To assess the involvement of micro- and nano-influencers, focus on an ER ~ 9% and for large bloggers, an ER ~ 3%.

Checking for Cheating

If you're looking to work with bloggers for influencer marketing, it's crucial to ensure that they have authentic followers and engagement on their posts. You can check for any cheating or fake followers manually or through influencer exchanges like InstaJet.io, which provides detailed statistics for each blogger in their catalog.

But what exactly should you be looking for when manually checking a blogger for cheating?

Firstly, take a closer look at the quality of the comments left on their posts. Are they genuine and meaningful, or are they just simple emojis? A blogger who engages with their followers by answering their questions in the comments shows that they care about building a community and fostering a relationship with their audience. If there are a lot of unanswered comments, it's possible that they have fake followers and are aware of it.

Another red flag to look out for is the presence of fake profiles among the blogger's followers. You can identify these by looking at accounts without any publications or with usernames made up of a series of random letters or numbers. If a large proportion of a blogger's followers have these characteristics, it's likely that they have purchased followers or used other unethical methods to artificially inflate their follower count.

Finally, Stories can give a good indication of the "liveness" of an account. If the blogger is willing to share statistics about their Stories, ask for screenshots of their reach over the last 7 days to estimate the maximum and average reach. On average, an account without cheating subscribers should have a coverage of around 7.2% of the number of profile subscribers.

In short, it's important to be vigilant and do your research before working with bloggers to ensure that your influencer marketing campaigns are effective and ethical. InstaJet.io is a great option for easily accessing detailed statistics on a blogger's engagement and audience demographics, but if you're going it alone, be sure to check for signs of fake followers and engagement.

Conclusion

If you're looking to promote your brand on Instagram, collaborating with influencers can be a game-changer. But, finding the right influencers can be a daunting task, and with so many options out there, it's easy to feel lost. Thankfully, this comprehensive guide has got you covered. From manual search to influencer exchanges and blogging agencies, we've got all the tools you need to succeed in the world of influencer marketing.

And, when it comes to influencer exchanges, InstaJet.io is the clear winner. By providing in-depth statistics on influencers, this platform takes the guesswork out of the equation and can save you both time and effort. But, no matter which method you choose, always make sure to check for cheating and fake followers, and analyze an influencer's engagement score to ensure the best results.

With these tips in mind, you'll be well on your way to creating a successful and ethical advertising campaign on Instagram.