Influencer marketing has become an integral part of many B2B marketing strategies. The right choice of influencer can help you expand your reach, build brand credibility, and increase conversions. However, finding the right influencer can be a challenging task, especially if you're new to the game. In this article, we'll cover some tips and tools to help you find the right influencers for your B2B marketing campaigns.
Tips for Finding the Right Influencers
Your choice of influencer depends on various factors, such as the platform, popularity, blogger content, and style. Here are some tips to help you find the right influencers:
Choose the right platform: According to the Influencer Research Marketing Hub, 68% of companies choose Instagram as their top platform for influencer marketing. TikTok comes in second, with 45% of brands using the social network to work with influencers.
Define your criteria: Before looking for influencers, define your criteria based on the platform, popularity, blogger content, and style.
Search with hashtags: Use hashtags to search for influencers from specific cities or with a specific focus. For instance, you can use hashtags like #blogerlondon, #fitnessnutrition, or #fitnesstrainer.
Use special services and exchanges: Advertising exchanges InstaJet.io can help you find and collect a set of influencers for advertising, with prices and information usually provided.