The competition on Instagram is high, and it can be challenging to stand out from the crowd. In this article, we'll discuss some creative and unusual strategies for rapidly growing your Instagram following and engagement.
Themed Account
A themed account on Instagram is a profile that is focused on a specific topic or niche. It allows you to target a specific audience that is interested in your niche. For example, you could create an account dedicated to travel photography, food art, or street fashion. Creating a themed account allows you to produce content that is consistent and targeted, which can attract a loyal and engaged following. Another benefit of creating a themed account is that it allows you to establish yourself as an expert in your niche. By consistently posting informative and engaging content related to your niche, you can build a reputation as a thought leader in your industry. This can help increase your credibility and attract new followers who are interested in learning from you. Additionally, it is relatively easy to earn on a themed Instagram account. You can earn a commission by promoting products or services related to your niche using affiliate links. When your followers make a purchase using your unique link, you earn a commission.
Another option to earn is partnering with brands related to your niche and promoting their products or services to your audience. Brands may reach out to you directly or you can reach out to them to pitch a partnership. Advertisers often find influencers for collaboration via specialized services such as Instajet.io. It is a very convenient service, which gives an opportunity for influencers to get more valuable partnerships. When adding an account to the Instajet.io Influencers Catalog, an influencer can select and post only those ads which fit their blog theme and will be well-received by their followers. All processes occur within the platform, which greatly simplifies the process for both sides of the transaction. Influencers can be sure that at the end of the collaboration, they will be paid by an advertiser via the platform. The withdrawal process is transparent and easy: influencers can get their remuneration in just a few clicks in few seconds.
Live Sessions
Instagram Live is a powerful tool for connecting with your audience in real-time and building a sense of community. Host live sessions on topics related to your niche, and encourage your audience to ask questions and participate in the conversation. Live sessions can help increase engagement and attract new followers who are interested in your content. During your live session, you can encourage your followers to donate to you using Instagram's "Badges" feature. This allows your followers to purchase badges to show their support for you, and you can earn a percentage of the revenue generated from these purchases. It may be beneficial to offer exclusive content or access to your live sessions to your paid subscribers. This can be a great way to earn recurring income from your most loyal followers.
Let's say you are a makeup artist and you host a live makeup tutorial on Instagram.
During the session, you can earn money through sponsored content and product sales. Here's an example of how you could earn money:
You have 50,000 followers, and 2,000 of them attend your live session. During the session, you partner with a makeup brand that pays you $500 to promote their products to your audience. You also promote your own makeup line, and 100 viewers purchase your products at an average price of $20 each, generating $2,000 in revenue for you.
In total, from this one live session, you earn $2,500. Again, these are theoretical numbers and actual earnings can vary greatly depending on the engagement and size of your following, as well as the pricing of your products or services and the specific terms of your sponsored content partnerships. However, this example shows how live sessions on Instagram can be a lucrative way to monetize your influence and expertise in a specific industry.
User-generated content
User-generated content is a powerful tool for increasing engagement and building a sense of community on Instagram. Encourage your followers to create content related to your niche and use a branded hashtag to collect and share their content. Using user-generated content can help increase engagement and attract new followers who are interested in your niche. Some examples of UGC may include reviews and testimonials of your brand or product. You can share these on your Instagram profile to showcase the positive experiences of your customers. Repost content created by your followers on your Instagram profile is also considered UGC. This can be a great way to showcase the creativity and enthusiasm of your fans while also increasing engagement on your profile.
Visual Puzzle
Creating a visual puzzle is a fun and engaging way to attract new followers and increase engagement. You can create a puzzle by dividing your image into pieces and posting each piece separately on your Instagram feed. Encourage your followers to solve the puzzle by visiting your profile and piecing the image together. This can help increase engagement and attract new followers who are interested in your content.
An example of an Instagram visual puzzle can be a post that features a series of images that are arranged in a certain order to reveal a hidden message or image. For instance, a brand could post a set of images that look like random geometric shapes of different colors and sizes, but when viewed in a specific order, they form the brand's logo or an image that represents their product.
Another example could be a puzzle that features a series of images with hidden objects that users need to find. Each image could contain one or more hidden objects, and the user has to find all of them to reveal a discount code or a new product release.
Instagram Guides
Instagram Guides is a new feature that allows users to create curated collections of posts, products, and places. Creating a guide related to your niche can help increase your visibility and attract new followers who are interested in your content. You can create a guide on a specific topic related to your niche or curate a collection of your best posts.
Do you have experience with Instagram Guides? If not, here we cover all main steps to create a Guide.
First, Open the Instagram app on your mobile device and tap the "+" icon in the top right corner of your profile. Then select "Guide" from the options presented. Choose the type of Guide you want to create: Places, Products, or Posts. After that select the content you want to include in your Guide. You can choose from your own posts, other people's posts, or saved posts, organize your content by adding titles, descriptions, and captions to provide context and value to your audience. Then preview your Guide to make sure it looks the way you want it to. Add a title and cover image that represents your Guide. Choose a call-to-action button that encourages your followers to engage with your content, visit your website, or follow you on Instagram. Finally, publish your Guide and share it with your followers through your Instagram stories, posts, or direct messages.
Instagram scavenger hunt
Hosting an Instagram scavenger hunt is a unique and engaging way to attract new followers and increase engagement. You can hide clues in your posts, stories, or captions, and encourage your followers to find them and solve the puzzle. This can help increase engagement and attract new followers who are interested in your niche. We prepared some creative ideas in case you want to try creating a scavenger hunt.
1. A puzzle or riddle. Post a puzzle or riddle related to your niche and encourage your followers to solve it using clues hidden in your Instagram posts.
2. Instagram stories. Post a series of Instagram stories that contain clues or challenges related to your niche. For example, if you're a food influencer, you could post a series of stories that ask your followers to guess the ingredients in a recipe.
3. Other influencers.Partner with other influencers in your niche and have them hide objects or clues in their Instagram posts. Encourage your followers to follow each influencer and find the clues to win a prize.
It is easy to confuse Instagram scavenger hunt and Instagram puzzle. Let’s make it clear. An Instagram scavenger hunt typically involves finding hidden objects or clues scattered throughout your Instagram profile or posts. The goal of a scavenger hunt is to find all of the hidden objects or clues to win a prize or reward. For example, you might ask your followers to find a specific object hidden in each of your posts or stories, and the first person to find all of the objects wins a prize.
On the other hand, an Instagram puzzle typically involves solving a riddle, puzzle or challenge related to your niche. The goal of an Instagram puzzle is to solve the challenge by using clues or information provided in your Instagram posts or stories. For example, you might ask your followers to solve a puzzle related to your niche, such as unscrambling a word or identifying a location based on a photo you posted.
Summing up
In conclusion, standing out on Instagram can be challenging with the high competition. However, there are creative and unusual strategies that can help rapidly grow your Instagram following and engagement. Creating a themed account, hosting live sessions, using user-generated content, creating visual puzzles, and using Instagram Guides are effective ways to attract new followers and increase engagement. Additionally, Instagram scavenger hunts and puzzles are unique and engaging ways to attract followers and increase engagement. These strategies can help you establish yourself as an expert in your niche, monetize your influence, and build a sense of community on Instagram. By implementing these strategies, you can achieve your goals and stand out from the crowd on Instagram.
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